In the early 2000s, farmers and residents in Cimaung, Kabupaten Bandung, who used to
use Perhutani’s land for growing vegetables and crops, began to switch to perennials.
This is because Perhutani issued a policy prohibiting local residents from cultivating
vegetables or other short-lived plants to reduce the impact of environmental damage.
Perhutani and related regional offices also provide counseling and assistance with
substitute plant seeds that can be used by farmers to be employed on state-owned land.
One of the substitute hardwood seeds given to farmers is coffee. However, their lack of
knowledge and experience makes it difficult for farmers to sell their coffee cherries at
reasonable prices.
The obstacles faced by the farmers at that time ranged from a lack of understanding
about the maintenance of coffee plants according to procedures, difficulties in the
post-harvest process, to the presence of middlemen who often played with coffee prices
at the farmer’s level. This condition makes the welfare of farmers look very worrying.
This is what opened our eyes to establishing BUMI PRIANGAN COFFEE (BUPRI COFFEE)
2010. The experience of witnessing the community’s difficulties in coffee gardening
sparked our motivation to help coffee farmers in the Cimaung area to improve the lives
of coffee farmers.
We then participated in many coffee trainings held by the District Government of
Bandung and West Java Province to understand how the coffee industry should move,
from upstream to downstream. The knowledge that we can apply directly by going
directly to the farmers’ gardens, providing insight input and providing micro-scale
capital loans to farmers so they can produce high-quality coffee crops. Then we buy the
coffee harvested by the farmers at a reasonable price.
VISION
- To do fair and open trade with farmers and also with everyone visible in the process.
- To produce the best quality of coffee, starting from the processing Raw coffee until the coffee is cooked.
- To pay attention to customer satisfaction experience.
- To take care and preserve the area around the coffee plantation.
- To give and share knowledge not only to the people coffee farmers but also for coffee lovers.
- To direct purchases from coffee farmers, and also monitor in each stage of coffee processing to produce coffee beans quality.
- To provide coffee processing, warehouse and trading services.
MISION
- Introducing to the world that West Java Coffee is the best coffee in the world.
- Focused on producing and selling the best coffee from West Java.
- Being a trustworthy, committed and integrity partner, together with investors / shareholders.
- To bring into the world of coffee rightly and correctly.
- To be a trusted partner and integrity for the people coffee farmers.
- To cooperate globally with coffee entrepreneurs.
- To be participated in the world of coffee globally.